Brand Identity and Digital Presence for an AI Product Launch
Brand Identity
Motion Graphics
Landing Page
Mytiv needed a complete brand and digital presence built from zero for their AI automation product launch. I designed the full visual identity — logo, mascot, color system, typography — and developed a bilingual landing page in Framer with a custom Rive hero animation that visualized platform integrations in motion.
Every element had to balance technical credibility with approachability for small and medium businesses. The client launched immediately, running ads with the brand assets from day one and receiving positive feedback on the clarity and professionalism of the visual system.
Role
Brand Designer, Web Designer
Collaboration
Direct Client Collaboration
Tools
Framer, Rive, Photoshop, Illustrator
Industry
Tech / SaaS / AI
The Context
No brand, no website, no time to waste.
The client was preparing to launch a new AI-powered automation product that integrates with platforms like Facebook, Instagram, email, and e-commerce stores to automate customer interactions—answering questions, checking stock, and processing orders.
The business needed a professional online presence to support marketing campaigns and early sales efforts. However, there was no existing brand identity, visual system, or website. Everything had to be created from scratch.
The Challenge
Make a technical product feel simple and trustworthy.
The main challenge: presenting a complex, highly technical product in a way that was clear, engaging, and trustworthy for the target audience of small to medium-sized businesses.
Creating credibility from zero
Without an established brand, the product lacked visual recognition and trust signals needed to convince potential customers.
Simplifying technical complexity
The product connects multiple platforms and automates various processes. The website needed to explain these capabilities without overwhelming non-technical users.
Standing out in a crowded market
AI automation tools are increasingly common. The brand and website needed to communicate unique value and professionalism to differentiate from competitors.
My Approach
From rough brief to complete brand and live website.
Discovery & Research
Interviewed the client to understand business goals and target customers (small/medium businesses). Analyzed competitors to identify how SaaS/AI tools simplify complex messaging.
Key insight: Balance simplicity with professionalism—make automation accessible while inspiring trust.
Brand Identity Development
Created complete visual identity from scratch: logo design, brand mascot to humanize the product, and color palette aligned with SaaS standards.
Interactive Hero Animation
Designed and built custom Rive animation to visually demonstrate platform integrations (Facebook, Instagram, email, e-commerce) and communicate product functionality instantly.
Copywriting & Messaging
Expanded the client's rough outline into structured, benefit-oriented messaging focused on customer outcomes rather than technical specs.
Website Design & Development
Designed and developed responsive website in Framer with bilingual support (English and Hebrew), featuring clear sections for features, benefits, and contact. Iterated through multiple client feedback rounds.
The Solution
A brand system and landing page ready to acquire customers on day one.
Complete Brand System
Cohesive visual identity (logo, mascot, color palette, typography) positioning the product as modern, trustworthy, and professional.
Interactive Hero Animation
Custom Rive animation serving as visual centerpiece, showing visitors how the product connects with their platforms and transforming abstract automation into concrete visuals.
Clear, Benefit-Focused Messaging
Copy speaking directly to small/medium business needs: save time, connect on multiple platforms, automate operations.
Bilingual Responsive Website
Professional Framer-built website with English and Hebrew versions, intuitive navigation, clear hierarchy, and mobile-first design ensuring great experience on all devices.
Ready-to-Launch Digital Presence
Complete brand and web system enabling the client to begin marketing campaigns and customer acquisition immediately.
Impact
Launched with confidence into a crowded AI market.
Immediate Results:
✓ Client successfully launched website and began marketing campaigns ✓ Positive feedback from early customers on clarity and professionalism ✓ Complete brand system ready for use across all marketing materials
Expected Long-term Outcomes:
✓ Increased credibility when pitching to potential customers
✓ Higher engagement through interactive hero animation
✓ Better conversion rates due to clear value communication
✓ Stronger brand recognition in competitive AI automation market
The project gave the client the foundational digital presence needed to compete confidently in the market and begin acquiring customers from day one.
Key Learning
Animation explains what copy can't.
Visual translation of client vision
The biggest challenge was taking the client's rough brief and section ideas, then creating compelling visual and animated elements that strengthened the copy. This required deeply understanding the product's value proposition and translating abstract automation concepts into concrete, engaging visuals.
Animation as a communication tool
The Rive hero animation proved that motion design isn't just decoration—it's a powerful way to explain complex product functionality instantly. Visitors understand platform integrations in seconds rather than reading paragraphs.
Technical challenge: LTR and RTL language support
Implementing the landing page in both English (LTR) and Hebrew (RTL) presented unique technical and design challenges. The visual design and communication strategy successfully adapted to both reading directions, maintaining consistency and functionality across both language versions.
Building trust from zero
Creating a brand identity from scratch taught me how every element—logo, mascot, colors, copy tone, animation style—must work together to build credibility. Small businesses need to feel confident they're investing in a legitimate, professional solution.
Testimonial
I worked with Omer on building my website Mytiv, and he did an excellent job. The design is top-quality, with great attention to detail. Throughout the process, Omer was patient, responsive to changes, and highly professional. I’m very satisfied with the final result and would definitely recommend him.
Eliran H.
Mytiv Founder
